Which of the following is a disadvantage associated with the consumer jury method used to evaluate the probable success of an ad?
A)It is influenced by the primacy effect.
B)There is a lack of control over independent variables.
C)The number of ads that can be evaluated is limited.
D)It is an expensive methodology.
E)It is highly prone to consumers' subjectivity.

Question

Quizplus · Accepted Answer

The Answer of Which of the following is a disadvantage associated with the consumer jury method used to evaluate the probable success of an ad?
A)It is influenced by the primacy effect.
B)There is a lack of control over independent variables.
C)The number of ads that can be evaluated is limited.
D)It is an expensive methodology.
E)It is highly prone to consumers' subjectivity.

Which of the Following Is a Disadvantage Associated with the Consumer