Which of the following is a weakness associated with a focus group research?
A)The results are not directly observable.
B)The results are difficult to obtain.
C)Consumers become instant "experts."
D)Consumers are hesitant to participate.
E)Focus groups require quantitative analysis.

Question

Quizplus · Accepted Answer

In focus group research, consumers are brought together to discuss a topic or product. However, this can lead to participants feeling knowledgeable or experts on the topic, which can bias their responses and lead to unreliable data.

Which of the Following Is a Weakness Associated with a Focus