Commercials and print ads undergo posttesting in order to:
A)gain relatively inexpensive feedback.
B)avoid the use of surveys.
C)determine if a campaign is accomplishing the objectives sought.
D)determine if an organization's mission statement needs to be modified.
E)locate new product ideas.

Question

Quizplus · Accepted Answer

Posttesting is done to assess whether a campaign has achieved the intended objectives, such as increasing brand awareness, improving brand image or driving sales. It helps advertisers determine if the message communicated is effective and if it resonates well with the target audience.

Commercials and Print Ads Undergo Posttesting in Order To