Which of the following is a pretest method for measuring advertising effectiveness that is conducted in a laboratory setting?
A)Recognition tests
B)Single-source systems
C)Association measures
D)Physiological measures
E)Inquiry tests

Question

Quizplus · Accepted Answer

Physiological measures, such as measuring heart rate or brain activity, are conducted in a laboratory setting and are a type of pretest method for measuring advertising effectiveness. Recognition tests, association measures, and inquiry tests can be conducted outside of a laboratory setting. Single-source systems involve tracking the impact of advertising on sales and are not a pretest method.

Which of the Following Is a Pretest Method for Measuring