One of the reasons for not engaging in measuring effectiveness of promotional programs is a lack of time, however, this can be overcome:
A)by identifying source factors.
B)with the help of Q-scores.
C)by creating familiarity sheets.
D)by eliminating market segmentation elements.
E)with the use of proper planning.

Question

Quizplus · Accepted Answer

Proper planning can help overcome the lack of time for measuring the effectiveness of promotional programs. With effective planning, one can allocate specific time and resources to measure the success of promotional programs. Other options such as identifying source factors, Q-scores, familiarity sheets, and eliminating market segmentation elements may be helpful in improving the effectiveness of promotional programs, but they do not directly address the issue of a lack of time for measurement.

One of the Reasons for Not Engaging in Measuring Effectiveness