Your friend wants you to go to a movie with him, but you aren't sure if you will like the film. Your friend tries to convince you to go by explaining that all of your other friends who saw the film claimed it was the best film they had seen in years. Your friend is using the ________ to influence your decision.
A)availability heuristics
B)framing effect
C)basic heuristics
D)both a & b

Question

Quizplus · Accepted Answer

Your friend is using both the availability heuristic and the framing effect to influence your decision. The availability heuristic is a cognitive bias that causes people to overestimate the likelihood of events that are easily recalled. In this case, your friend is using the fact that all of your other friends who saw the film claimed it was the best film they had seen in years to make it seem more likely that you will also enjoy the film. The framing effect is a cognitive bias that causes people to make different decisions depending on how the options are presented. In this case, your friend is framing the decision as a choice between seeing a movie that all of your friends loved and seeing a movie that you might not enjoy. This makes it more likely that you will choose to see the movie.

Your Friend Wants You to Go to a Movie with Him