The unit of analysis
A)may change during the research process.
B)has no meaning in quantitative research.
C)is the same as the level of analysis.
D)is the unit on which a researcher measures variables and gathers data.

Question

Quizplus · Accepted Answer

The unit of analysis refers to the entity on which a researcher is measuring variables and gathering data, and is typically determined at the outset of a study. It may be an individual, group, organization, community, event, etc. It is not the same as the level of analysis, which refers to the level or depth of analysis (e.g., micro, meso, macro) that a researcher is conducting. The unit of analysis may change during the research process, but this should be clearly articulated and justified in the study design. The statement that the unit of analysis has no meaning in quantitative research is incorrect.

The Unit of Analysis