Which of the following was the most significant advantage Rent the Runway had in conducting the experiments with customers rather than using traditional market research methods?
A)They were able to handle all of the research themselves.
B)They enlisted early customers, launching the website with an established customer base.
C)They learned a great deal about the experimental method.
D)They were able to able to get the experiments done in less than a year.

Question

Quizplus · Accepted Answer

Enlisting early customers gave Rent the Runway a built-in customer base to test their product on, which allowed them to gather more accurate and reliable data than traditional market research methods. This also allowed them to get feedback directly from their target audience, which can be more valuable than feedback from a broader demographic.

Which of the Following Was the Most Significant Advantage Rent