Needs we have but don't know we have them are called ______.
A)unknown needs
B)latent needs
C)sleeping needs
D)pre-formed needs

Name: Needs we have but don't know we have them are called ______. A)unknown needs B)latent needs C)sleeping needs D)pre-formed needs
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Latent needs are needs that customers have but are not aware of or have not expressed. These needs can be discovered through market research and can help companies create new products or improve existing ones to better meet customer needs.

Needs We Have but Don't Know We Have Them Are