Grouping customers by variables such as social class or personality is.
A) psychographic segmentation
B) geographic segmentation
C) demographic segmentation
D) micromarketing

Question

Quizplus · Accepted Answer

Grouping customers by variables such as social class or personality is known as psychographic segmentation. Geographic segmentation groups customers based on their location, demographic segmentation groups them based on demographic factors such as age and income, and micromarketing involves personalized marketing based on individual customer data.

Grouping Customers by Variables Such as Social Class or Personality