A seller can create value in a customer relationship by nurturing the customer's trust and developing it into ____.
A)an e-mail list
B)a chat room session
C)loyalty
D)a brief conversation

Question

Quizplus · Accepted Answer

Nurturing a customer's trust and developing it into loyalty is the best way for a seller to create value in a customer relationship. Loyalty means the customer is more likely to continue purchasing from the seller, recommend their products or services to others, and potentially become a brand advocate. Building an email list or having a brief conversation may be part of a seller's process, but they do not necessarily lead to long-term value in the customer relationship. A chat room session may be helpful for customer service, but it is unlikely to be the primary way of nurturing trust and loyalty.

A Seller Can Create Value in a Customer Relationship by Nurturing