The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product is called ____.
A)marketing process
B)market integration
C)vertical integration
D)horizontal integration

Question

Quizplus · Accepted Answer

Vertical integration involves a firm expanding its operations by acquiring or creating its own suppliers or distribution channels. This allows for greater control over the supply chain and can result in cost savings and increased efficiency.

The Practice of an Existing Firm Replacing One or More