The tendency to keep using the same strategy over and over again when trying to solve a problem is known as functional fixedness.

Name: The tendency to keep using the same strategy over and over again when trying to solve a problem is known as functional fixedness.
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Functional fixedness is the cognitive bias that limits a person to using an object only in the way it is traditionally used, not the tendency to use the same strategy repeatedly. The latter is known as a mental set.

The Tendency to Keep Using the Same Strategy Over and Over