It is fairly easy to manipulate many types of judgments by selecting
A) average comparitors that are typical.
B) extreme comparitors that may be unrepresentative.
C) comparitors that are both better and worse than the event that is being judged.
D) as many comparitors as possible that are similar to the event being judged.

Question

Quizplus · Accepted Answer

Selecting extreme comparitors that may be unrepresentative is the best way to manipulate judgments. This is because extreme comparitors can skew the perception of the event being judged and create a contrast effect, making it seem either better or worse than it actually is. This technique is often used in advertising and marketing to make products seem more desirable or to create a sense of urgency to buy.

It Is Fairly Easy to Manipulate Many Types of Judgments