In the context of motivations of consumer misbehavior, differential association explains why:
A) the U.S. culture places a great deal of emphasis on attaining material possessions and "getting ahead."
B) stealing from large corporations may seem less severe than stealing from a family-owned retailer.
C) groups of people replace one set of acceptable norms with another set that others view as unacceptable.
D) drug addiction is more of a consumer problem behavior than a consumer misbehavior.

Question

Quizplus · Accepted Answer

Differential association theory explains that individuals learn deviant behavior from the people they associate with, and that these groups may have their own set of acceptable norms that differ from those of mainstream society. This can lead to consumer misbehavior, such as theft or fraud, being seen as acceptable within these groups.

In the Context of Motivations of Consumer Misbehavior, Differential Association