Which of the following types of switching costs consists of the total economic resources that must be spent or invested as a consumer learns how to obtain value from a new product choice?
A) Procedural switching costs
B) Relational switching costs
C) Transactional switching costs
D) Financial switching costs

Question

Quizplus · Accepted Answer

Financial switching costs consist of the economic resources needed to switch to a new product, such as buying new equipment or paying for installation. Learning how to use a new product and obtaining value from it falls under this category.

Which of the Following Types of Switching Costs Consists of the Total