Identify a true statement about noncompensatory rules.
A) Product selection is guided by intuition rather than a methodology.
B) The attitude-toward-the-object model is an example of a noncompensatory rule.
C) Noncompensatory rules are often used in low-involvement situations.
D) Noncompensatory rules are used when there are only one or two options available.

Question

Quizplus · Accepted Answer

Noncompensatory rules are decision-making strategies used by consumers where they set minimum cutoff points for the attributes they consider important in a product. If a product fails to meet any one of these minimum criteria, it is rejected, regardless of its merits on other attributes. This approach is particularly common in low-involvement situations where the consumer is not willing to engage in a detailed evaluation process and prefers a simpler decision rule to make a choice.

Identify a True Statement About Noncompensatory Rules