In the context of internal search, the _____ consists of the alternatives in a consumer's awareness set that are deemed to be unacceptable for further consideration.
A) inept set
B) universal set
C) inert set
D) evoked set

Question

Quizplus · Accepted Answer

The inept set in internal search consists of alternatives that are rejected by the consumer and are considered unacceptable for further consideration. The universal set refers to all possible options, the evoked set is the set of alternatives that come to mind when a consumer considers a specific need or problem, and the inert set includes options that the consumer is aware of but may not have strong feelings about.

In the Context of Internal Search, the _____ Consists of the Alternatives