In habitual decision making, _____.
A) consumers generally pick any brand that is available
B) consumers tend to search multiple external sources of information to reach a satisfactory decision
C) consumers arrive at a decision based on compromise and intuition
D) consumers believe that the consumption of a specific a product of a specific brand will deliver value

Question

Quizplus · Accepted Answer

Habitual decision making is the process where consumers often choose a particular brand without much conscious thinking or external search for information. They believe that the consumption of a specific product from a particular brand will deliver value. Therefore, option D is the best choice. Option A is incorrect as habitual decision making involves choosing a particular brand repeatedly. Option B is not relevant to habitual decision making because consumers do not search for external information. Option C is not suitable because habitual decisions are made without compromise or intuition.

In Habitual Decision Making, _____