Which of the following statements is true of cognitive structuring in terms of male and female segments?
A) Women and men make consumer decisions in the same way.
B) Men make poorer choices than women due of cognitive structuring.
C) Women tend to process information in a more piecemeal fashion.
D) Men tend to be more logical in their processing of information.

Question

Quizplus · Accepted Answer

Research suggests that women tend to process information in a more piecemeal fashion, breaking it down into smaller pieces to better understand it, whereas men tend to use a more holistic approach, taking in information as a whole and then analyzing it. This difference in cognitive structuring can affect how men and women make consumer decisions.

Which of the Following Statements Is True of Cognitive Structuring