
Primary reference groups generally have the least influence on their members compared to other groups.
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Q2: Word-of-mouth (WOM) is affected in large part
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Q4: Gaining acceptance into a group provides value
Q5: In the context of social power, members
Q6: Social networks are websites that facilitate online
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Q9: All consumers tend to adopt new products
Q10: Anti-brand communities are communities in which members
Q11: Studies reveal that consumers who are particularly
Q12: Consumers who score high on the attention
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