James likes to learn about the latest technologies in smartphones. He finds it gratifying to learn more about new models in the market, and he changes his phone every few months. In the given scenario, which of the following types of involvement exemplifies James's interest in phones?
A) Product involvement
B) Situational involvement
C) Shopping involvement
D) Visceral involvement

Question

Quizplus · Accepted Answer

James's interest in smartphones is related to product involvement, as he is interested in learning about the latest models and changing his phone frequently. Situational involvement refers to the level of involvement during a specific purchase occasion, while shopping involvement refers to the level of involvement in the shopping process itself. Visceral involvement refers to a more emotional and sensory level of involvement with a product.

James Likes to Learn About the Latest Technologies in Smartphones