Which of the following statements is true of the characteristics of a message receiver?
A) Less-intelligent consumers tend to comprehend messages more accurately than intelligent consumers as they put in more effort in the comprehension process.
B) Left brain-dominant consumers tend to be visual processors, often favoring images over verbal communication.
C) High levels of familiarity always increase consumer comprehension as consumers are more inclined toward the familiar.
D) Consumers' beliefs of what will happen in a future situation have an impact on their comprehension of the environment.

Question

Quizplus · Accepted Answer

Consumers' beliefs and expectations about a situation can impact their comprehension of the environment. This is because their preconceived notions and ideas can influence how they interpret and understand messages. Option A is incorrect because more intelligent consumers tend to comprehend messages better as they are often better equipped to analyze and process complex information. Option B is incorrect because left or right brain dominance is not a reliable predictor of a person's communication preferences or abilities. Option C is incorrect because while familiarity can sometimes aid in comprehension, it can also lead to boredom and disinterest in the message.

Which of the Following Statements Is True of the Characteristics