A marketer's offering does not create value directly, but rather consumption involves value co-creation.

Name: A marketer's offering does not create value directly, but rather consumption involves value co-creation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The value is not solely created by the marketer's offering, but rather it is co-created through the consumer's participation in the consumption process. The marketer's offering provides a platform for value co-creation with the consumer.

A Marketer's Offering Does Not Create Value Directly, but Rather