Attitude change and change in overt behavior are difficult objectives for the communicator because of outside factors/variables.

Question

Quizplus · Accepted Answer

Attitude change and behavior change are complex processes that can be influenced by a variety of factors beyond the communicator's control, such as cultural norms, social pressure, personal values, and past experiences. Therefore, achieving these objectives requires careful planning, targeted messaging, and context-specific strategies.

Attitude Change and Change in Overt Behavior Are Difficult Objectives