The best approach to planning in public relations is
A) monitoring and mirroring the competition.
B) strategic and systematic.
C) cost-effective and participatory.
D) symmetrical and feedback-based.

Question

Quizplus · Accepted Answer

The best approach to planning in public relations is strategic and systematic. This ensures that there is a clear understanding of organizational goals, key stakeholders, communication objectives, and the most effective channels and tactics to reach them. This approach allows for a well-organized and effective campaign that is grounded in research and can be evaluated for success. Monitoring and mirroring the competition may not be the most effective approach since it does not consider the unique needs and goals of the organization. Cost-effective and participatory planning is important, but not the only factor in successful PR planning. Symmetrical and feedback-based planning is also important, but not a standalone approach.

The Best Approach to Planning in Public Relations Is