The interest phase of a sales message should
A) begin with a "hard sell" that makes audiences want to hear more.
B) help the audience understand how your idea will benefit them.
C) emphasize the relevance of your message to your audience.
D) avoid any attempts at answering potential objections.
E) suggest that anyone who is not interested in hearing more is foolish.

Question

Quizplus · Accepted Answer

C)Use the interest section of your message to build on the intrigue you created with your opening.This section should also offer support for any claims or promises you made in the opening.Address potential objections if necessary,and stick to the indirect approach if your audience is potentially hostile.

The Interest Phase of a Sales Message Should