In corresponding with customers,making statements such as,"Thank you for purchasing the most durable notebook computer you can buy" is
A) to be avoided in routine positive messages.
B) a good way to build customer relationships.
C) an important part of all negative responses to claim letters.
D) insulting and self-serving, unless you include a check or free product.
E) all of the above.

Question

Quizplus · Accepted Answer

B)Using favorable comments such as "Thank you for purchasing the most durable notebook computer you can buy" is often known as resale,and it is a good way to build customer relationships.These comments are commonly included in acknowledgement of orders and other routine announcements to customers,and they are most effective when they are relatively short and specific.These comments should not be included in response to claim letters and are not considered insulting or self-serving.

In Corresponding with Customers,making Statements Such As,"Thank You for Purchasing