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_____ Represents the Worth,or Value,of Each Additional Opportunity for Audience

Question 82

Multiple Choice

_____ represents the worth,or value,of each additional opportunity for audience members to see an ad for a brand during an advertising period such as four weeks.


A)  Exposure utility 
B)  OTS 
C)  CPM 
D)  Marginal value 
E)  Minimum value

Correct Answer:

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