The second step of frequency value planning is to _____.
A) estimate the frequency distribution of the various media schedules under consideration
B) develop an index of exposure efficiency
C) estimate the OTS value at each OTS level
D) determine the total value across all OTS levels
E) estimate the exposure utility for each level of vehicle exposure

Question

The second step of frequency value planning is to _____.
A) estimate the frequency distribution of the various media schedules under consideration 
B) develop an index of exposure efficiency 
C) estimate the OTS value at each OTS level 
D) determine the total value across all OTS levels 
E) estimate the exposure utility for each level of vehicle exposure

Quizplus · Accepted Answer

The second step of frequency value planning involves estimating the frequency distribution of the different media schedules being considered. This helps in determining which media schedule will provide the most efficient exposure for the target audience.

The Second Step of Frequency Value Planning Is to _____