Media-software programs allow the user to evaluate all major advertising media categories and subcategories and to find optimum schedules based on selecting multiple vehicles from within a single advertising medium and combining plans across multiple media.

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Media-software programs provide tools that help users evaluate various advertising media categories and subcategories. With these programs, users can identify the most effective media vehicles and create comprehensive schedules that combine multiple vehicles from different media.

Media-Software Programs Allow the User to Evaluate All Major Advertising