Gross rating points (GRPs)are a function of the percentage paying attention to an ad (whether on social media or traditional media)and the frequency of times the audience pays attention.

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Gross Rating Points (GRPs) are a measure of the size of an advertising campaign by a specific medium or schedule. It does not directly measure the percentage of the audience paying attention but rather is calculated by multiplying the reach (percentage of the total target audience exposed to the advertisement) by the frequency (average number of times the audience is exposed to the advertisement).

Gross Rating Points (GRPs)are a Function of the Percentage Paying