Which of the following is a reason why it is essential that objectives be established prior to making implementation decisions regarding message selection,media determination,and how the various marcom elements should be mixed and maintained?
A) Objectives guide marcom decisions.
B) Objectives create brand awareness.
C) Objectives generate sales leads.
D) Objectives offset bad publicity.
E) Objectives enhance a brand's image.

Question

Which of the following is a reason why it is essential that objectives be established prior to making implementation decisions regarding message selection,media determination,and how the various marcom elements should be mixed and maintained? 
A) Objectives guide marcom decisions. 
B) Objectives create brand awareness. 
C) Objectives generate sales leads. 
D)  Objectives offset bad publicity. 
E)  Objectives enhance a brand's image.

Quizplus · Accepted Answer

Objectives guide marcom decisions by providing a clear direction and purpose for the selection of message, media, and elements to be used in the marketing communication. Without established objectives, decisions may be made randomly or based on personal preferences, which can lead to ineffective communication and failure to achieve desired outcomes. B, C, D, and E are potential objectives, but they do not explain the importance of establishing objectives prior to making implementation decisions.

Which of the Following Is a Reason Why It Is