Objective setting and budgeting are _____ marcom decisions.
A) fundamental
B) implementation
C) short-term
D) long-term
E) primary

Question

Objective setting and budgeting are _____ marcom decisions.
A) fundamental 
B) implementation 
C) short-term 
D) long-term 
E) primary

Quizplus · Accepted Answer

Objective setting and budgeting are fundamental marcom decisions as they form the basis of the marketing communication plan. They lay out the goals and resources available, which guide the implementation, short-term and long-term decisions.

Objective Setting and Budgeting Are _____ Marcom Decisions