Which of the following is an example of "noise"?
A) The letters your company receives from consumers regarding their opinions about your advertising campaign.
B) Information received from respondents to a market research survey.
C) An advertiser's uncertainty about what message appeal is most appropriate for a particular target market.
D) Trying to appeal to different consumers
E) All of these are correct.

Question

Which of the following is an example of "noise"? 
A) The letters your company receives from consumers regarding their opinions about your advertising campaign. 
B) Information received from respondents to a market research survey. 
C) An advertiser's uncertainty about what message appeal is most appropriate for a particular target market. 
D) Trying to appeal to different consumers 
E) All of these are correct.

Quizplus · Accepted Answer

Noise refers to any external, uncontrollable interference that can affect the communication process. An advertiser's uncertainty about what message appeal is most appropriate for a particular target market is an example of noise because it can create confusion and hinder effective communication. The other options do not necessarily involve noise.

Which of the Following Is an Example of "Noise