What are the two main dimensions of the VALS framework?
A) individuals' demographic characteristics and geographic location
B) individuals' resources and need for achievement
C) individuals' primary motivations and resources
D) individuals' religious convictions and status orientation
E) individuals' behavioral characteristics and resources

Question

What are the two main dimensions of the VALS framework? 
A) individuals' demographic characteristics and geographic location 
B) individuals' resources and need for achievement 
C) individuals' primary motivations and resources 
D) individuals' religious convictions and status orientation 
E) individuals' behavioral characteristics and resources

Quizplus · Accepted Answer

The VALS (Values, Attitudes, and Lifestyles) framework primarily focuses on two dimensions: individuals' primary motivations (what drives and motivates consumer behavior) and their resources (the means that enable or constrain choices and behaviors).

What Are the Two Main Dimensions of the VALS Framework