Which of the following is NOT a VALS segment?
A) Innovators
B) Makers
C) Realists
D) Experiencers
E) Believers

Question

Which of the following is NOT a VALS segment? 
A) Innovators 
B) Makers 
C) Realists 
D) Experiencers 
E) Believers

Quizplus · Accepted Answer

VALS (Values, Attitudes, and Lifestyles) is a proprietary research methodology used for psychographic market segmentation. "Realists" is not one of the eight VALS segments, which include Innovators, Thinkers, Believers, Achievers, Strivers, Experiencers, Makers, and Survivors.

Which of the Following Is NOT a VALS Segment