Which of the following is NOT a trait shared by the world's strongest brands?
A) The brand excels at delivering the benefits customers truly desire.
B) The brand stays relevant.
C) The pricing system is based on consumers' perceptions of value.
D) The brand relies on mass media advertising to satisfy the brand's positioning strategy.
E) The brand portfolio and hierarchy make sense.

Question

Which of the following is NOT a trait shared by the world's strongest brands? 
A) The brand excels at delivering the benefits customers truly desire. 
B) The brand stays relevant. 
C) The pricing system is based on consumers' perceptions of value. 
D) The brand relies on mass media advertising to satisfy the brand's positioning strategy. 
E) The brand portfolio and hierarchy make sense.

Quizplus · Accepted Answer

The world's strongest brands do not necessarily rely on mass media advertising to satisfy their brand's positioning strategy. They may use a variety of channels and methods to communicate their value and position in the market.

Which of the Following Is NOT a Trait Shared by the World's