Sales promotion is the marcom tool most capable of directly affecting consumer behavior.

Name: Sales promotion is the marcom tool most capable of directly affecting consumer behavior.
Brand: Quizplus
Rating: 4.9 (27 reviews)

Question

Quizplus · Accepted Answer

Sales promotion is designed to stimulate quick action or response from consumers, such as buying a product or taking advantage of an offer. It is often focused on creating a sense of urgency or offering incentives to encourage immediate action. This makes it a powerful tool for directly affecting consumer behavior.

Sales Promotion Is the Marcom Tool Most Capable of Directly