Using both forms provides the hard numbers that CFOs (chief financial officers)require to fund investments in social media strategy while also valuing the soft benefits of social media such as stories,buzz,and image.This is an example of which of the following?
A)Activity metrics.
B)Viewthroughs.
C)Return metrics.
D)Clickthroughs.
E)Interaction metrics.

Question

Quizplus · Accepted Answer

C is the correct answer because return metrics measure the monetary return on social media investments, which CFOs require. The use of both hard and soft metrics shows that the value of social media is being considered comprehensively. Activity metrics, viewthroughs, clickthroughs, and interaction metrics are all types of social media metrics, but they do not specifically address the concerns of CFOs.

Using Both Forms Provides the Hard Numbers That CFOs (Chief