Which of the following is not a key component to word-of-mouth marketing according to the Word of Mouth Marketing Association?
A)Educating people about your products and services.
B)Identifying people most likely to share their opinions.
C)Providing tools that make it easier to save information.
D)Studying how,where,and when opinions are being shared.
E)Listening and responding to supporters,detractors,and neutrals.

Question

Quizplus · Accepted Answer

Providing tools that make it easier to save information is not a key component of word-of-mouth marketing according to the Word of Mouth Marketing Association. The other options (educating people, identifying influencers, studying opinion sharing, and listening/responding) are all key components.

Which of the Following Is Not a Key Component to Word-Of-Mouth