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Which of the Following Is Not True of a Brand

Question 37

Multiple Choice

Which of the following is not true of a brand experience?


A) The experience should inspire the audience to participate and share.
B) The ideal experience can be thought of as one that captures the sweet spot at which the audience's passions and needs intersect with the brand's identity.
C) It should be authentic and conversational to fit the culture of social media.
D) It should be discoverable so that the brand appears during relevant searches.
E) All of these are true.

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