Each content unit must be created and produced.Which of the following can marketers use to document the required characteristics and elements of each content unit?
A)Campaign hashtags.
B)Content strategy.
C)Creative briefs.
D)Channel plan.
E)None of these.

Question

Quizplus · Accepted Answer

Creative briefs are documents that outline the objectives, target audience, messaging, tone of voice, channels, and other important details that must be included in each content unit. They help marketers to ensure consistency and quality across all activities and materials related to a specific campaign or project. Campaign hashtags, content strategy, and channel plan are also useful but they do not focus specifically on the characteristics and elements of each content unit.

Each Content Unit Must Be Created and Produced