Which of the following best defines a channel plan?
A)It identifies the vehicles the brand will use to reach and communicate with the target audience and summarizes the tactics that are recommended for each vehicle.
B)It is the character description that highlights key information about the target audience.
C)It is the action taken to execute the social media strategy.
D)It brings the social media marketing strategy to life.
E)All of these.

Question

Quizplus · Accepted Answer

A channel plan defines and outlines the specific communication vehicles, such as social media platforms, email, or advertising, that a brand will use to reach and engage with its target audience. It also outlines the tactics or specific actions that will be used for each vehicle to effectively engage the audience.

Which of the Following Best Defines a Channel Plan