Which of the following best completes the statement,'The biggest predictor of whether someone will become active in a social network space,regardless of the site's primary function,is the presence of a ______.'?
A)A strong group leader.
B)Critical mass of friends.
C)Chatbots to interact with visitors.
D)Social media marketing team.
E)None of these.

Question

Quizplus · Accepted Answer

The presence of a critical mass of friends means that there are already a significant number of people active on the site, which makes it more attractive for others to join and become active as well. A strong group leader or social media marketing team may also help encourage activity, but the presence of a critical mass of friends is the strongest predictor. Chatbots may facilitate interaction but are not the strongest predictor of activity.

Which of the Following Best Completes the Statement,'The Biggest Predictor