Which of the following proposes that a small group of influencers are responsible for dissemination of information because they can modify the opinions of a large number of other people?
A)The social-object theory.
B)Reputational capital.
C)Media democratization.
D)The two-step flow model of influence.
E)Ad-equivalency value.

Question

Quizplus · Accepted Answer

The two-step flow model of influence proposes that a small group of influencers (opinion leaders) are responsible for dissemination of information because they can modify the opinions of a large number of other people. This theory suggests that media messages are first received by opinion leaders, who then interpret and pass on the information to their followers.

Which of the Following Proposes That a Small Group of Influencers