Which form of marketing is characterized by improvements in interactivity and measurement,whilst retaining its primarily vertical flow of power in its channels of communication and distribution?
A)Social media marketing.
B)Tradigital marketing.
C)Participation marketing.
D)Traditional marketing.
E)Push marketing.

Question

Quizplus · Accepted Answer

Tradigital marketing is characterized by the combination of traditional and digital marketing, where there is a mix of offline and online channels. It emphasizes interactivity and measurement while retaining a primarily vertical flow of power in communication and distribution channels. Social media marketing and participation marketing are more focused on two-way communication and empowering consumers, while traditional and push marketing lack the interactivity and measurement of modern marketing approaches.

Which Form of Marketing Is Characterized by Improvements in Interactivity