Which of the following is NOT an element of the traditional promotional mix?
A) packaging
B) advertising
C) personal selling
D) sales promotion
E) public relations
Correct Answer:
Verified
Q19: Advances in technology and flexible manufacturing systems
Q20: As advertisers embraced the process of integrated
Q21: The move toward integrated marketing communications:
A)allows marketers
Q22: Advocates of integrated marketing communications argue that:
A)a
Q23: Today,companies are often using _ to build
Q25: _ is the coordination of all seller-initiated
Q26: Arm & Hammer UltraMax deodorant contains time-released
Q27: The brand identity for Quaker Oats would
Q28: Terms such as new advertising,orchestration,and seamless communication
Q29: The goal of an integrated marketing communications
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