Google's ability to track purchases made directly through Internet advertising fulfills marketers' dream of:
A)integrating online advertising into the manufacturing strategy
B)efficient supply-chain communication
C)replacing internal analysis with external analysis
D)mastering the marketing mix
E)paying for the advertising that works See opening vignette.

Question

Quizplus · Accepted Answer

Google's tracking of purchases through internet advertising allows marketers to pay only for ads that lead to actual sales, ensuring that their advertising budget is spent effectively on successful campaigns.

Google's Ability to Track Purchases Made Directly Through Internet Advertising