During which stage of the consumer decision making process are both functional and psychosocial consequences important?
A)problem recognition
B)information search
C)postpurchase evaluation
D)alternative evaluation
E)purchase decision

Question

Quizplus · Accepted Answer

Alternative evaluation is the stage of the consumer decision-making process where the consumer evaluates the available options and considers both the functional and psychosocial consequences of each alternative. The consumer weighs the pros and cons of each alternative and evaluates which alternative best meets their needs and wants. Therefore, both functional and psychosocial consequences are important in this stage.

During Which Stage of the Consumer Decision Making Process Are